Crafting a compelling value proposition is crucial for the success of a new pharmaceutical product but can be complex due to the requirement for cross-functional collaboration across several internal business units including Clinical Development, Regulatory Affairs, Health Economics and Market Access.
A challenge also lies in ensuring you have a full suite of data and evidence available to begin expertly crafting the narrative and communicating the value proposition to individual target audiences - be it clinicians or payers.
Do you have the insights needed to tailor your value proposition to your target audience, ensuring the most relevant product attributes are communicated? Can you effectively balance the communication of clinical economic and humanistic evidence to justify your proposed access and reimbursement strategy?
With VISFO’s strategic intelligence, you’ll have all the information you need to create comprehensive value communications at your fingertips. Our seasoned team of industry experts, market access consultants, data scientists and medical writers, boasts a wealth of experience in creating value communications, working successfully across multiple therapy areas as one cohesive unit.
From clinical landscaping to competitor analysis, product intelligence to publication planning, our collaborative approach enables you to steer the research and shape outputs based on your specific product and needs. We also identify the most relevant internal stakeholders to engage with across your organization to facilitate cross-functional working, saving you time and effort, so that you can focus on developing impactful value propositions within a competitive pharmaceutical landscape.
What we offer:
- ~The potential size of the addressable patient population
- Clinical landscaping
- ~The unmet needs and disease burden
- Competitor analysis
- ~The current and future competitive landscape and potential opportunities
- Price landscaping
- ~The current pricing landscape to inform the product access and reimbursement strategy
- Product specific intelligence
- ~Product profile assessment and opportunity evaluation
- Publication/communication planning
- ~Planning and communication of research findings