VISFO unveils its effortless insight management platform at MAPS, launching iGen.

VISFO launch iGen, their effortless insight management platform at MAPS 2024.

VISFO unveils its effortless insight management platform at MAPS, launching iGen.

Visit MAPS Puerto Rico, Booth 508 to find out more.

When it comes to data, medical affairs teams are inundated. Systems are often complicated and disparate, with data swirling round in multiple different lakes, rather than being pooled into one where it can be viewed in its entirety.

Almost 70% of medical affairs teams are struggling to organize, analyze, and utilize data within their organizations, with many teams finding that disconnected systems and a lack of analytics prevent them from being able to link information and insights to strategic actions. That’s where iGen comes in.

An intuitive new software system designed to suit medical affairs teams of all sizes, iGen synthesizes insights from the field, conferences, advisory boards, publications, medical information and social media, bringing all data sources together into one easy-to-use platform.

Purpose-built by the team at VISFO, iGen connects you to the customer voice in real time, analyzing data quickly and giving you the ability to identify relevant themes and trends to help shape and guide your medical strategy.

What can iGen do for medical affairs teams?

  • A 360° view of insights from all data sources in one system
  • Real-time visibility of data and insights to drive strategy
  • Matched insights to show relevance against previous data, highlighting increasing importance
  • Instant insight sharing across MSL teams to help shape KOL engagement
  • Activity analytics supporting fast feedback coaching for maximum impact
  • High-level reports that can be exported to MS PowerPoint/Word

On stand at MAPS will be iGen’s President, Carol Heggie. With over 15 years’ experience in leading MSL teams, Carol has been instrumental in the launch of iGen. She explains, “Medical affairs teams are now seen as a strategic partner and as such need to be able to demonstrate their impact. Yet, with so much complex data to navigate, it’s proving difficult for teams to turn that information into insights. There are a number of solutions on the market, but what makes iGen stand out is how effortless it makes the process.”

“The team and I have combined our years of experience working within healthcare and pharma to deliver a system that is easy to use and saves time. Our responsible approach to AI is also something we are incredibly proud of, with the system developed under a strict set of guidance and control measures to ensure the quality of the insights and analytics it generates. I’m very much looking forward to meeting up with past colleagues and demonstrating iGen to them. Don’t forget to stop by our booth and say hello!”

The system forms part of VISFO’s wider strategic intelligence ecosystem which offers a collaborative consulting platform to provide answers to strategic questions (Cogni) and a fully interactive knowledge base (Helix).

Visit MAPS Puerto Rico, Booth 508 to find out more. For further information or to book a demo, you can also visit

Blog author(s)

Emma Leonard

Head of Marketing