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Key Opinion Leaders (KOLs)

Optimize your stakeholder engagement strategy and leverage Key Opinion Leader (KOL) expertise, influence, and networks to drive adoption of new therapies and improve patient outcomes.

Global systemic lupus erythematosus (SLE) KOLs and co-author networks

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Definition

A well-recognized, highly respected, and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network.

Criteria

Proven clinical or research experience and expertise

Affiliated with a leading healthcare or academic research institute

Demonstrates a strong publication record in peer-reviewed journals

Actively participates in Continuing Medical Education (CME), conferences, symposia, and other industry events

Significant member of a professional organization or network

Guideline author and/or advisory committee member

Digitally active

Power your decision-making

with bespoke and intuitive intelligence boards

Each intelligence board leverages integrated and enriched data
from diverse sources, allowing you to:

Visualize

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Identify

Interrogate integrated and enriched data from diverse sources to identify KOLs in your therapy area and markets of interest. Our analyses typically span 10 years, meaning we can help you accurately identify and geolocate thousands of thought leaders in your field.

Analyze

Confidently inform your engagement strategy by using sophisticated data analytics tools to:

Reveal KOL publication histories

  • Develop a holistic understanding of each KOL’s expertise and areas of special interest using up-to-date bibliometrics alongside a relevant literature library for each individual

Map KOL geolocation and professional networks

  • Inform territorial lines, facilitate clinical trial recruitment, and tailor communications to priorities relevant to specific KOLs by determining their geolocation
  • Understand information flow and locate hubs of expertise by identifying publication co-authors and mapping collaboration networks across specialties and locations (at institute, city, state, country, and global level)

Understand individual KOL impact

  • Leverage our proprietary KOL impact factors based on publication volume, currency, and authorship weight, to identify KOLs whose expertise and experience align most closely with your company’s specific needs and strategic imperatives
  • Select additional metrics including journal prestige, publication type, and co-author impact factor to further interrogate individual influence in your chosen topic area
  • Track impact factors longitudinally to indicate changes in activity over time

Connect with digital leaders

  • Use social listening outputs to identify digitally active KOLs who leverage online platforms to maximize reach and impact

Identify Rising Stars

  • Discover the KOLs of the future to ensure longevity of your engagement strategy

Maintain a clear view of the KOL landscape throughout the lifecycle of your product with user-defined data updates.

Use cases

Develop evidence-based market access and reimbursement strategies

Elevate product value propositions

Build awareness of and support for your product among key stakeholders

Guide drug development strategies and clinical trial design

Raise awareness of your clinical trials and drive patient recruitment

Define trial implications for clinical practice and prepare publications

Develop and deliver educational programs, scientific presentations, and publications

Advocate for evidence-based medicine and addressing unmet medical needs

Empower Medical Affairs teams to fulfill their role as scientific and medical experts within your company

Delivered through Helix.

Modular knowledge base

  • Interactive data visualizations for easy self-serve analysis and insight surfacing

  • Comprehensive opinion leader profiles for effective interaction planning and engagement

  • Multiple data export options for rapid insight sharing across your business

  • Customizable, modular knowledge bases with no user limits

A VISFO "Key Opinion Leader (KOL) intelligence board" displayed on both a desktop and mobile screen. The board includes an interactive KOL map, as well as the results of a KOL influence analysis."