Launch sequence optimization

 Determine tactical market launch strategies for new a pharmaceutical product based on market opportunity.

Power your strategic decision-making

with data-driven insights and collaborative consulting

Leverage our experience and expertise to establish a market launch sequence strategy by balancing clinical priorities, market opportunity, and price potential.

Cogni, your collaborative consulting platform, goes beyond the data with expert analysis and real-time recommendations tailored to your strategic imperatives.

Clinical landscaping

  • Inform launch sequence prioritization through analysis of burden of disease and unmet need within target markets
  • Evaluate the size of the addressable population for your product across target markets to determine market potential

Competitive landscaping

  • Establish launch attractiveness and market opportunity though current and future competitive landscaping

Market value and price benchmarking

  • Review price corridors within target markets to inform early pricing assumptions and guide launch sequencing

  • Select optimal launch windows to avoid direct competition, maximizing market penetration and revenue
  • Prioritize launch in countries or regions with high market potential and minimal competitive barriers, ensuring rapid market entry and uptake, and efficient resourcing
  • Launch first in markets with favourable regulatory pathways, accelerating time to market and reducing risks
  • Align your pricing strategies to each market’s economic environment and payer expectations, optimizing market access and uptake
  • Tailor your product value propositions and Health Economics and Outcomes Research (HEOR) strategies to highlight region-specific economic and clinical benefits to enhance payer acceptance

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All delivered as strategic reports, interactive intelligence dashboards and scenario planning tools, placing an optimal strategy at your fingertips.

Delivered through Cogni

Cogni by VISFO logo

consulting platform

  • High-impact strategic guidance built on a legacy of successful drug development and product launches

  • Bespoke knowledge management and collaboration software

  • Instant access to evolving outputs for quick report generation and sharing

A VISFO "Addressable patient population intelligence board" displayed on both a desktop and mobile screen. The board includes sections for "Interpretation" and "Activity", with fields for adding comments and viewing activity logs.