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Payer Influencing Key Opinion Leaders (PIKOLs)

Optimize your stakeholder engagement strategy and increase your likelihood of launch success by identifying and leveraging Payer Influencing Key Opinion Leaders (PIKOLs) in your chosen markets.

Global systemic lupus erythematosus (SLE) scientific collaboration networks

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Definition

An individual who has the potential to shape and impact regulatory and reimbursement decision-making, health policies, and treatment guidelines in a particular therapy area.

Criteria

Prestigious Key Opinion Leader (KOL) or other industry expert

Healthcare policy expert or health economist

Involved in health technology assessments, pricing and reimbursement decisioning, and regulatory advisory

Significant member of a professional organization or network

Guideline author and/or advisory committee member

Digitally active

Power your decision-making

with bespoke and intuitive intelligence boards

Each intelligence board leverages integrated and enriched data
from diverse sources, allowing you to:

Visualize

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Identify

Interrogate integrated and enriched data from diverse sources to identify PIKOLs in your therapy area and markets of interest

Analyze

Confidently inform your engagement strategy by using sophisticated data analytics tools to:

Map PIKOL geolocations and professional networks

  • Respond to the specific needs and priorities of regional payers by geolocating individual PIKOLs
  • Understand information flow and pinpoint influential clusters by identifying publication co-authors and mapping collaboration networks across specialties and locations (at institute, city, state, country, and global level)

Understand individual PIKOL impact

  • Discern selected PIKOL reach and resonance by leveraging our dynamic PIKOL impact factors based on professional role, affiliations, and publication history

Connect with digital leaders

  • Identify digitally active PIKOLs who leverage online platforms to maximize reach and impact

Maintain a clear view of the PIKOL landscape throughout the lifecycle of your product with user-defined data updates.

Use cases

Navigate the complex landscape of payer decision-making

Build stakeholder relationships to help inform market access strategies

Direct targeted engagement – the right message, the right person, the right time

Develop trial designs and evidence-generation strategies of greatest relevance to payers

Inform strategic planning activities, such as development portfolio prioritization

Understand and maximize the commercial potential of your assets

Develop educational initiatives aimed at payers

Prepare Medical Affairs teams to provide clinical and scientific support to Market Access teams

Enhance credibility and influence within payer organizations

Delivered through Helix.

Modular knowledge base

  • Interactive data visualizations for easy self-serve analysis and insight surfacing

  • Comprehensive opinion leader profiles for effective interaction planning and engagement

  • Multiple data export options for rapid insight sharing across your business

  • Customizable, modular knowledge bases with no user limits

A VISFO "Key Opinion Leader (KOL) intelligence board" displayed on both a desktop and mobile screen. The board includes an interactive KOL map, as well as the results of a KOL influence analysis."