Strategic pricing and reimbursement

Elevate strategic pricing and reimbursement decision-making to ensure successful product launch and uptake, and maximize market reach.

Power your strategic decision-making

with data-driven insights and collaborative consulting

Leverage our experience and expertise to establish a robust pricing and reimbursement strategy through market analysis, evidence generation, and payer engagement.

Cogni, your collaborative consulting platform, goes beyond the data with expert analysis and real-time recommendations tailored to your strategic imperatives.

Competitive landscaping

  • Review competitor Health Technology Assessment (HTA) pricing and reimbursement decisions to inform strategic pricing decision-making and develop expectations around factors likely to influence reimbursement  
  • Analyze competitor evidence submissions to uncover opportunities for enhancing your pricing and reimbursement strategy  

Stakeholder mapping

Market value and price benchmarking

  • Discover potential price comparators and review competitor pricing to establish price benchmarks and understand market willingness to pay  
  • Compare pricing and reimbursement across different geographies, therapeutic areas, and treatment types
  • Identify market trends in pricing strategies, including premium pricing, discounts, and reimbursement levels
  • Explore recommended pathways for gaining and maintaining market access in different regions

  • Understand how to overcome potential pricing and reimbursement hurdles with informed strategies for your value demonstration and negotiation tactics
  • Determine how to strategically price and position your new product in the market to maximize its competitive advantages
  • Develop a robust pricing and reimbursement strategy that aligns with market realities, addresses payer concerns, and leverages influential Key Opinion Leader (KOL) support to optimize market access
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All delivered as strategic reports, interactive intelligence dashboards and scenario planning tools, placing an optimal strategy at your fingertips.

Delivered through Cogni

Cogni by VISFO logo

consulting platform

  • High-impact strategic guidance built on a legacy of successful drug development and product launches

  • Bespoke knowledge management and collaboration software

  • Instant access to evolving outputs for quick report generation and sharing

A VISFO "Addressable patient population intelligence board" displayed on both a desktop and mobile screen. The board includes sections for "Interpretation" and "Activity", with fields for adding comments and viewing activity logs.