Power your strategic decision-making
with data-driven insights and collaborative consulting
Leverage our experience and expertise to establish your asset evaluation strategy, forecast clinical and launch success, and remain agile in an evolving market.
Cogni, your collaborative consulting platform, goes beyond the data with expert analysis and real-time recommendations tailored to your strategic imperatives.
Clinical landscaping
- Understand the attractiveness of, and demand for, a novel product within a given indication through analysis of the disease burden and unmet need.
- Evaluate clinical treatment guidelines in order to establish current standard of care and potential market positioning.
- Determine market potential by assessing the size of the addressable population.
Competitive landscaping
- Recognize opportunities and potential scope for product differentiation through current and future competitive landscaping.
- Inform development timelines and identify potential roadblocks.
- Review competitor regulatory approvals and Health Technology Assessment (HTA) evaluations to better understand the path to market approval and reimbursement.
Market value and price benchmarking
- Understand current pricing dynamics within your therapy area to provide insight into the market's willingness to pay.
- Examine pricing strategies of existing drugs to facilitate communication of your asset’s unique value proposition and help justify price expectations.
- Identify and mitigate potential risks associated with pricing pressures, such as competition from generics or biosimilars.
