VISFO
About

About us

We partner with global pharmaceutical and consumer health firms to deliver strategic intelligence solutions. Our offerings, combining SaaS and consulting services, empower innovative decision-making throughout the product lifecycle.
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Looking beyond the data

It's about understanding the people behind the data and helping those using it drive progress. By combining scientific rigor with a human-centered approach, we strive to deliver solutions that make a real difference to patient lives.

Our values

The principles that drive our innovation and impact
Collaboration

Collaboration and pragmatism are the bedrock of our success. We are one multidisciplinary team, and we view our clients as partners. Together, we adapt and address evolving needs.

Empowerment

We equip our partners with what they need to improve health outcomes. Empowerment is our guiding star.

Objectivity

We apply rigorous scientific principles and methodologies to enable our partners to make informed, unbiased decisions based on real-world evidence.

Ingenuity

We pioneer innovative products that challenge convention and push the boundaries of possibility.

Tenacity

At VISFO, we want to exceed expectations. We go beyond the brief to deliver enduring impact and value.

Transparency

We make genuine connections with each other and those we work with. We are open and honest in everything we do.

Max has always been a pioneer

His open-minded approach embraces all possibilities, and so we let his innovative spirit drive us. As a new, multidisciplinary team of experts with a shared passion for making a difference, we began experimenting and learning.

Its been quite a journey, and today we take immense pride in delivering strategic, evidence-based intelligence and deep subject matter expertise to partners across the world. Through our cutting-edge softwares and insightful, actionable data visualizations, we now facilitate the confident decision-making needed to realize better health and well-being, for all.

We can’t wait to see what might come next..

Dr. Max Noble
CEO
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Our culture

Our culture is built on a foundation of mutual respect, open-mindedness and a shared commitment to continuous learning.

Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.

We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.

Meet our senior team

We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
Dr Max Noble
Chief Executive Officer
Dr Louise Street-Docherty
VP Strategic Intelligence
Andrew Hall
Chief Technology Officer
Charlie Brook
Commercial Director
Dr Fran Pearson
Senior Director Strategic Intelligence
Dr Simon Leigh
Director of Research & Insights
Dr Rachael Hagan
Head of Product
Adam Poulston
Head of Engineering
Paul​ Granby
Head of Informatics
James Iremonger
Head of Data Science
Aidan Hughes
Senior Engineer
Russell Horn
Senior Designer
We have worked with...
Key partnerships
Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director
Our resource area

Stay ahead of the curve

Tool and strategies modern teams need to help their companies grow.
Insights

What’s so special about VISFO’s consulting approach?

Many consultancies have skilled people. But our clients often tell us that what makes our team different is how quickly we add value.
Charlie Brook
April 30, 2025
5 min read
Insights

In KOL mapping, where you start is of utmost importance

Over the years, teams have relied on various data sources to build their stakeholder maps. Speaker program records, claims databases, publication counts, social media metrics. All of these have become standard tools. Each has value, but each also comes with trade-offs.
Charlie Brook
April 29, 2025
5 min read
Insights

How Medical Affairs can navigate conflicting priorities

If you’ve worked in Medical Affairs for more than five minutes, you’ve already faced the alignment problem.
Charlie Brook
April 25, 2025
5 min read