
Max has always been a pioneer
His open-minded approach embraces all possibilities, and so we let his innovative spirit drive us. As a new, multidisciplinary team of experts with a shared passion for making a difference, we began experimenting and learning.
Its been quite a journey, and today we take immense pride in delivering strategic, evidence-based intelligence and deep subject matter expertise to partners across the world. Through our cutting-edge softwares and insightful, actionable data visualizations, we now facilitate the confident decision-making needed to realize better health and well-being, for all.
We can’t wait to see what might come next..
Dr. Max Noble
CEO


Our culture
Our culture is built on a foundation of mutual respect, open-mindedness and a shared commitment to continuous learning.
Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.
Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.
Meet our senior team
We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.

Dr Max Noble
Chief Executive Officer

Dr Louise Street-Docherty
VP Strategic Intelligence

Andrew Hall
Chief Technology Officer

Charlie Brook
Commercial Director

Dr Fran Pearson
Senior Director Strategic Intelligence

Dr Simon Leigh
Director of Research & Insights

Dr Rachael Hagan
Head of Product

Adam Poulston
Head of Engineering

Paul Granby
Head of Informatics

James Iremonger
Head of Data Science

Aidan Hughes
Senior Engineer

Russell Horn
Senior Designer
We have worked with...
Key partnerships
Testimonals
What our clients say about us
"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director
Our resource area
Stay ahead of the curve
Tool and strategies modern teams need to help their companies grow.

Insights
What’s so special about VISFO’s consulting approach?
Many consultancies have skilled people. But our clients often tell us that what makes our team different is how quickly we add value.

Insights
In KOL mapping, where you start is of utmost importance
Over the years, teams have relied on various data sources to build their stakeholder maps. Speaker program records, claims databases, publication counts, social media metrics. All of these have become standard tools. Each has value, but each also comes with trade-offs.

Insights
How Medical Affairs can navigate conflicting priorities
If you’ve worked in Medical Affairs for more than five minutes, you’ve already faced the alignment problem.