Collaboration
Collaboration and pragmatism are the bedrock of our success. We are one multidisciplinary team, and we view our clients as partners. Together, we adapt and address evolving needs.
Empowerment
We equip our partners with what they need to improve health outcomes. Empowerment is our guiding star.
Objectivity
We apply rigorous scientific principles and methodologies to enable our partners to make informed, unbiased decisions based on real-world evidence.
Ingenuity
We pioneer innovative products that challenge convention and push the boundaries of possibility.
Tenacity
At VISFO, we want to exceed expectations. We go beyond the brief to deliver enduring impact and value.
Transparency
We make genuine connections with each other and those we work with. We are open and honest in everything we do.
Max has always been a pioneer
His open-minded approach embraces all possibilities, and so we let his innovative spirit drive us. As a new, multidisciplinary team of experts with a shared passion for making a difference, we began experimenting and learning.
Its been quite a journey, and today we take immense pride in delivering strategic, evidence-based intelligence and deep subject matter expertise to partners across the world. Through our cutting-edge softwares and insightful, actionable data visualizations, we now facilitate the confident decision-making needed to realize better health and well-being, for all.
We can’t wait to see what might come next.
Dr. Max Noble
CEO
Our culture
Our culture is built on a foundation of mutual respect, open-mindedness and a shared commitment to continuous learning.
Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.
Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.
Meet our team
We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
Dr Max Noble
Chief Executive Officer
Dr Louise Street-Docherty
VP Strategic Intelligence
Charlie Brook
Chief Innovation Officer
Dr Frances Pearson
Senior Director
Dr Adam Poulston
Director of Engineering
Dr Rachael Hagan
Director of Product
Dr Simon Leigh
Director of Research
James Iremonger
Head of Data Science
Paul Granby
Head of Informatics
Russell Horn
Senior Designer
Lily Parsons
UX Research Consultant
Aidan Hughes
Senior Engineer
Lynsey Horn
Researcher
Danica Smith
Researcher
Brian McStay
Software Engineer
Megan Stoker
Associate Consultant
We have worked or partner with...
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Testimonals
What our clients say about us
"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director
Our resource area
Stay ahead of the curve
Tool and strategies modern teams need to help their companies grow.
Case studies
Digital opinion leaders in the post-approval window: Who matters, and how to engage them
When a new therapy wins approval, digital voices shape perception fast. Discover how to spot and engage the influencers who truly drive meaningful conversations.
Insights
Why design isn’t just a final touch: The unseen power of design in consulting
One of the most misunderstood roles of a designer in a consulting team is assuming we come in after the thinking is done. In reality, we often help structure that thinking in the first place.
Insights
Designing better advisory boards: The power of data-driven KOL selection
If the same voices are consulted again and again, you risk missing emerging insights, underrepresented expertise, and the chance to align your science with where the field is actually going.