VISFO
About

About us

We partner with global pharmaceutical and consumer health firms to deliver strategic intelligence solutions. Our offerings, combining SaaS and consulting services, empower innovative decision-making throughout the product lifecycle.
Upload UI element
Header image
Upload UI element
Upload UI elementUpload UI element
Upload UI elementUpload UI element
People first

Cross-functional brilliance, built-in

Strategic consulting
AI, data science & informatics
Medical affairs
Software engineering
Market access
Health Economics & Outcomes Research (HEOR)
Publications & medical writing
Product, UX & creative design
Analytics & business intelligence
Real-world evidence & patient engagement
Social media analytics
The how

Our story

Our process is built to uncover what matters, act on it quickly, and leave you with lasting tools that keep delivering.

Why do smart people in healthcare still have to fight clunky systems?

Too many teams are stuck between consultants who hand over decks and software firms who don’t get the science. Answers take too long. Tools don’t fit. And critical decisions end up based on guesswork.

We thought: there has to be a better way. So we built one.

VISFO is not just a consultancy. It’s not just a tech company

We’re a team of scientists, strategists, engineers, and designers who move fast, go deep, and care fiercely about building things people actually use.

Our model combines short-term, high-impact data science-led consulting with rapid prototyping and user testing, ultimately maturing insights into fully supported, scalable software solutions.

We help our clients unlock transformational value by delivering the best of both worlds: the strategic rigor of consultancy, the velocity of a startup, and the technical depth of an elite software team. And our secret weapon?

We care. About quality. About impact. About making your day-to-day better.

What we believe

- Strategy is only useful when it leads to action
- Software should make people’s jobs easier, not harder
- The right team makes even the toughest problems solvable
- Speed and rigour should go hand in hand
- If it’s not used in the real world, it’s not done yet

So who do we work with?

Brilliant minds across pharma, biotech, and consumer health who want to make progress faster, with greater clarity and confidence. Whether they need help cutting through complexity or building something that lasts, we meet them where they are and move forward together.
VISFO is here to change how healthcare moves forward, one real-world solution at a time.

Our values

The principles that drive our innovation and impact

Collaboration

Collaboration and pragmatism are the bedrock of our success. We are one multidisciplinary team, and we view our clients as partners. Together, we adapt and address evolving needs.

Empowerment

We equip our partners with what they need to improve health outcomes. Empowerment is our guiding star.

Objectivity

We apply rigorous scientific principles and methodologies to enable our partners to make informed, unbiased decisions based on real-world evidence.

Ingenuity

We pioneer innovative products that challenge convention and push the boundaries of possibility.

Tenacity

At VISFO, we want to exceed expectations. We go beyond the brief to deliver enduring impact and value.

Transparency

We make genuine connections with each other and those we work with. We are open and honest in everything we do.

Max has always been a pioneer

His open-minded approach embraces all possibilities, and so we let his innovative spirit drive us. As a new, multidisciplinary team of experts with a shared passion for making a difference, we began experimenting and learning.

Its been quite a journey, and today we take immense pride in delivering strategic, evidence-based intelligence and deep subject matter expertise to partners across the world. Through our cutting-edge softwares and insightful, actionable data visualizations, we now facilitate the confident decision-making needed to realize better health and well-being, for all.

We can’t wait to see what might come next.

Dr. Max Noble
CEO
Dashboard mockup

Our culture

Our culture is built on a foundation of mutual respect, open-mindedness and a shared commitment to continuous learning.

Our team comprises technologists, scientists, economists, designers and business strategists, meaning we bring a rich diversity of perspectives to our work. We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.

We’re also a friendly bunch who regularly enjoy each other’s company outside the office. Our strong sense of camaraderie has created a supportive and inclusive working environment where everyone feels inspired to evolve their passions, contribute their best and thrive.

Meet our team

We believe that this multidisciplinary approach is our greatest strength — together, we find the hidden truth.
Dr Max Noble
Chief Executive Officer
Dr Louise Street-Docherty
VP Strategic Intelligence
Charlie Brook
Chief Innovation Officer
Dr Frances Pearson
Senior Director
Dr Adam Poulston
Director of Engineering
Dr Rachael Hagan
Director of Product
Dr Simon Leigh
Director of Research
James Iremonger
Head of Data Science
Paul​ Granby
Head of Informatics
Russell Horn
Senior Designer
Lily Parsons
UX Research Consultant
Aidan Hughes
Senior Engineer
Lynsey Horn
Researcher
Danica Smith
Researcher
Brian McStay
Software Engineer
Megan Stoker
Associate Consultant
We have worked or partner with...
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo
Company logo

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
Dashboard mockupiPhone mockup
Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director
Our resource area

Stay ahead of the curve

Tool and strategies modern teams need to help their companies grow.
Case studies

Digital opinion leaders in the post-approval window: Who matters, and how to engage them

When a new therapy wins approval, digital voices shape perception fast. Discover how to spot and engage the influencers who truly drive meaningful conversations.
Dr Max Noble
July 7, 2025
5 min read
Insights

Why design isn’t just a final touch: The unseen power of design in consulting

One of the most misunderstood roles of a designer in a consulting team is assuming we come in after the thinking is done. In reality, we often help structure that thinking in the first place.
Russell Horn
May 22, 2025
5 min read
Insights

Designing better advisory boards: The power of data-driven KOL selection

If the same voices are consulted again and again, you risk missing emerging insights, underrepresented expertise, and the chance to align your science with where the field is actually going.
Charlie Brook
May 12, 2025
5 min read