Product value communication

Craft a compelling value proposition to effectively communicate your product’s unique attributes, patient benefits, and economic value.

Power your strategic decision-making

with data-driven insights and collaborative consulting

Leverage our experience and expertise to establish your product value communication strategy and optimize launch success.  

Cogni, your collaborative consulting platform, goes beyond the data with expert analysis and real-time recommendations tailored to your strategic imperatives.

Clinical landscaping

  • Understand market potential by assessing the size of the addressable population
  • Demonstrate the need for your product through burden of disease and unmet need analysis

Competitive landscaping

  • Identify your product’s key points of differentiation through current and future competitive landscaping

Stakeholder mapping

  • Optimize your external engagement strategies through a comprehensive evaluation of the landscape, considering the perspectives of opinion leaders, clinical investigators, and individuals shaping payer decisions

Market value and price benchmarking

  • Review current pricing benchmarks to communicate market potential, economic value, and drive your access and reimbursement strategy

Publication intelligence

  • Enhance the scientific impact of your product by strategically planning the publication of your research findings

  • Highlight the unique advantages of your product, strengthening its value proposition against competitors
  • Formulate a competitive and realistic pricing strategy that reflects your product's value, aligns with market expectations, and optimizes revenue potential
  • Tailor your value proposition to address the specific needs and preferences of each stakeholder group and market, ensuring a compelling and relevant message for each audience

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All delivered as strategic reports, interactive intelligence dashboards and scenario planning tools, placing an optimal strategy at your fingertips.

Delivered through Cogni

Cogni by VISFO logo

consulting platform

  • High-impact strategic guidance built on a legacy of successful drug development and product launches

  • Bespoke knowledge management and collaboration software

  • Instant access to evolving outputs for quick report generation and sharing

A VISFO "Addressable patient population intelligence board" displayed on both a desktop and mobile screen. The board includes sections for "Interpretation" and "Activity", with fields for adding comments and viewing activity logs.