What is research and development (R&D)?
Research and development (R&D) refers to the end-to-end process of creating new pharmaceutical products, from early scientific discovery through to clinical testing and regulatory approval. It includes basic research to identify disease mechanisms and therapeutic targets, as well as applied research to develop, formulate, and evaluate new compounds. R&D also involves preclinical studies, phased clinical trials, and submission of evidence to regulatory authorities for product approval.
Why is R&D important in the pharmaceutical industry?
R&D is the foundation of medical innovation, enabling the development of new therapies that address unmet medical needs and improve patient care. It drives pipeline growth, supports competitive differentiation, and ensures long-term sustainability for pharmaceutical companies. Effective R&D requires significant investment, cross-functional collaboration, and strategic decision-making to balance scientific opportunity, risk, and commercial potential. Success in R&D not only delivers value to patients but also strengthens a company’s position in the global healthcare landscape.
