VISFO
Success story

Mapping scientific potential to support OTC market expansion

A focused review of the scientific and digital landscape to uncover novel indications and guide engagement strategy.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“One of the most powerful parts of this project was seeing how scientific curiosity could drive commercial clarity. By following the signals in both literature and digital dialogue, we helped the client spot opportunities that weren’t yet obvious to the market and build a plan to move with confidence.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“One of the most powerful parts of this project was seeing how scientific curiosity could drive commercial clarity. By following the signals in both literature and digital dialogue, we helped the client spot opportunities that weren’t yet obvious to the market and build a plan to move with confidence.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Mapping scientific potential to support OTC market expansion

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

Our client had recently acquired an over-the-counter anti-infective supplement and wanted to explore new use cases to expand its reach. They needed to understand where credible scientific evidence already existed, where promising opportunities were emerging, and how the product was perceived across digital channels. The aim was to shape both future claims and a targeted engagement plan.

The analysis

We began with a structured digital and social listening exercise to assess how the product was discussed across consumer and professional communities. Using tailored search strategies, we filtered and tagged content by topic, tone, and stakeholder group. This allowed us to identify key narratives, areas of interest, and the opinion leaders most actively shaping the discussion.

To ground this in evidence, we performed a targeted literature review focused on both established and emerging indications. Our team then layered in epidemiological data and mapped relevant scientific KOLs by geography and topic relevance, prioritising those with both publication weight and digital reach.

The solution

We delivered a fully integrated report that included:

  • A snapshot of current attitudes, narratives, and emerging conversations around the product
  • A review of the scientific literature supporting both current and novel use cases
  • A geo-segmented map of relevant scientific KOLs, linked to specific indications
  • Recommendations for future content strategy and expert engagement

The value to the client

The client gained a clear view of where credible expansion opportunities existed, how the product was being received, and who to engage with to shape future claims. This provided them with a strategic path for growth rooted in both evidence and influence.

Ongoing support

We continue to support the client with quarterly updates to track scientific activity, sentiment shifts, and potential claim substantiation opportunities across global markets.

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Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director