VISFO
Success story

Strategic impact through smarter conference engagement

A digital-first strategy helped our client stand out at a crowded congress, amplify their voice, and shape future engagements.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“Conference strategy has shifted. It’s not just about the booth or the symposium anymore. It’s about digital influence, real-time engagement, and follow-through. What we built gave the client visibility where they’d had none, and a way to lead the conversation, not just attend it.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“Conference strategy has shifted. It’s not just about the booth or the symposium anymore. It’s about digital influence, real-time engagement, and follow-through. What we built gave the client visibility where they’d had none, and a way to lead the conversation, not just attend it.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Strategic impact through smarter conference engagement

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

Our client needed to modernize their approach to scientific congresses. Although they had a regular presence at major events, their efforts lacked strategic direction. They had limited visibility into which messages were resonating, who was shaping the online conversation, and how their presence compared with competitors. With a flagship congress approaching, they wanted to make a measurable impact by understanding what content was landing, where digital influence was strongest, and how to turn engagement into long-term value.

The analysis

We conducted a comprehensive digital listening and landscape analysis focused on the upcoming congress. Our team built a real-time monitoring system to track and categorize activity across social media platforms and scientific networks. This included keyword clustering to identify key discussion themes, influencer mapping to highlight the most active voices, and sentiment analysis to understand how messages were being received. We also benchmarked our client’s digital performance against competitors to assess visibility and engagement.

Posts were segmented by stakeholder group, content type, and therapeutic relevance. This allowed us to pinpoint white space in the conversation, flag underused but high-potential channels, and identify which aspects of the client’s scientific narrative could be elevated for greater impact.

The solution

We developed and executed a three-phase support model tailored to the event lifecycle. In the pre-conference phase, we advised on targeted digital messaging, recommended stakeholder outreach strategies, and supported content planning to ensure clarity and differentiation. During the conference, we delivered daily performance updates with actionable insights to support real-time engagement. Post-event, we created a detailed impact report, highlighting the most resonant content, emerging digital themes, and areas for improvement.

We also built a prioritised list of digital opinion leaders for future engagement and offered strategies to capture data on likely future prescribers and attendees, enabling tailored follow-up in the field.

The value to the client

Our work enabled the client to move from passive attendance to proactive digital engagement. With clear insight into who to engage, what to say, and how to measure success, they increased their scientific share of voice and laid the groundwork for stronger long-term relationships with key stakeholders.

Ongoing support

Following the success of the project, we continue to work with the client to integrate digital listening into their broader scientific communications strategy. The tools and dashboards we built now support ongoing planning for future events, giving teams the confidence to make smarter, more agile decisions about where and how to engage.

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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director