VISFO
Success story

Shaping medical content strategy with digital intelligence

How we helped a Medical Affairs team decode the HCP conversation and plan content that resonates.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“Medical Affairs often works hard to be heard, but without real-time intelligence, it’s difficult to be genuinely useful. By listening first, this team aligned their strategy with the real questions and concerns clinicians were already discussing. That’s what builds credibility, and influence.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“Medical Affairs often works hard to be heard, but without real-time intelligence, it’s difficult to be genuinely useful. By listening first, this team aligned their strategy with the real questions and concerns clinicians were already discussing. That’s what builds credibility, and influence.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Shaping medical content strategy with digital intelligence

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

The Medical Affairs team had a clear ambition: to improve how they engage healthcare professionals in a digital-first world. While they were producing content regularly, it was not landing with impact. They lacked a structured understanding of what their audience was talking about online, which digital channels were most effective, and who was driving the conversation. Without this intelligence, content planning remained reactive and generic. They needed to move from guesswork to insight and build a scalable, data-driven strategy to guide engagement.

The analysis

We began by applying our proprietary topic modeling methodology across a wide range of digital sources within the therapy area. This included social media platforms, blogs, forums, and online publications where clinicians were actively sharing perspectives and shaping peer-to-peer dialogue. Our approach revealed not just what was being said but how frequently, how sentiment evolved over time, and where clusters of interest were forming.

To build a complete picture, we layered in social panel analysis. This allowed us to segment the audience by role, geography, and level of influence, and to identify which formats and platforms were most effective for engaging different HCP profiles. We paid close attention to patterns of engagement, such as the types of posts that gained traction and the individuals consistently generating attention. We also identified digitally active clinicians who had not yet been engaged by the client but held potential as credible partners.

The solution

We delivered a tailored digital intelligence report designed specifically to support Medical Affairs content planning. It included:

  • A mapped overview of the most prominent and emerging themes in digital HCP dialogue
  • Insights into which formats and platforms were generating the most engagement
  • A prioritised list of digital influencers segmented by theme, audience, and reach
  • Strategic recommendations for content focus, message framing, and delivery timing

All insights were structured around the client’s therapy area and communication goals, offering an actionable framework for building a more meaningful presence with their target audience.

The value to the client

The client moved from broad, general messaging to a strategy grounded in real-world insight. They gained clarity on the specific content topics that mattered most to HCPs, knew which formats to invest in, and understood which voices were worth engaging. This shift enabled them to plan with more confidence and deliver communications that aligned with the needs and habits of their audience.

Ongoing support

We continue to provide quarterly refreshes to ensure their content plan evolves in line with the conversation. As new digital influencers emerge and topics shift, the client’s strategy stays agile and informed.

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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director