VISFO
Success story

Creating an intelligence hub to guide early scientific decisions

Helping a global consumer health company spot emerging trends and direct research efforts through a unified intelligence platform.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“Great software starts by understanding the real friction in a team’s day-to-day decisions. Because we began by solving the problem through consulting, we knew exactly what the platform needed to do, and more importantly, what it didn’t. The result is a system teams actually wanted to use because it gave them back clarity, speed, and shared confidence.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“Great software starts by understanding the real friction in a team’s day-to-day decisions. Because we began by solving the problem through consulting, we knew exactly what the platform needed to do, and more importantly, what it didn’t. The result is a system teams actually wanted to use because it gave them back clarity, speed, and shared confidence.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Creating an intelligence hub to guide early scientific decisions

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

Global R&D teams were working across disconnected data sources and drowning in information. They needed a faster way to identify emerging trends, uncover white space, and make more confident early-stage decisions. Internal data was scattered, external signals were fragmented, and decision-making lacked the visibility and speed needed to keep up with the pace of innovation.

The analysis

We began with a focused consulting project to understand how R&D teams made decisions, and where their current systems fell short. Our data science team prototyped a custom interface that brought together internal workstreams with external patent, literature, and competitive intelligence. We used clustering, NLP, and expert-led filtering to surface meaningful trends, flagging emerging areas of interest based on volume, velocity, and scientific credibility.

The prototype was piloted with active project teams to ensure it answered real questions and matched existing workflows. We continuously refined the interface, visualisation layers, and alert mechanisms based on feedback from day-to-day users.

The solution

Following the pilot’s success, we developed the prototype into a scalable enterprise software platform. The R&D Intelligence Hub now allows teams to:

  • Explore patent, publication, and competitor data in one place
  • Track emerging trends in science and innovation
  • Identify high-interest topics early enough to influence portfolio decisions
  • Share insights across teams without duplicating effort

The platform is being rolled out to other teams within the organisation, with ongoing development focused on additional therapy areas and use cases.

The value to the client

R&D teams now spend less time searching and more time making strategic decisions. By unifying external and internal intelligence into a single platform, the client can identify early signals of opportunity, reduce duplication, and ensure their research is focused on what matters most.

Ongoing support

We continue to support rollout, training, and development of new features across the global organisation. The system is now central to how early-stage R&D is conducted, helping shape the direction of future products

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director