VISFO
Success story

Exploring new market potential for an established supplement

We helped a consumer health team identify credible new indications and engagement targets for an over-the-counter fiber product.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“The most rewarding part of this project was proving that over-the-counter products can compete with more than just ad spend. When you combine rigorous literature analysis with strategic thinking, you uncover scientific narratives that not only stand up to scrutiny but also open entirely new doors for growth. It was a reminder that the right data, told well, can transform how these products are perceived and used.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“The most rewarding part of this project was proving that over-the-counter products can compete with more than just ad spend. When you combine rigorous literature analysis with strategic thinking, you uncover scientific narratives that not only stand up to scrutiny but also open entirely new doors for growth. It was a reminder that the right data, told well, can transform how these products are perceived and used.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Exploring new market potential for an established supplement

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

The client saw commercial success with their current positioning but wanted to explore new indications to expand market share. What they lacked was a clear view of where real scientific potential aligned with real commercial opportunity. They needed a comprehensive review of the literature, a map of emerging therapeutic narratives, and support identifying the most credible voices in the field.

The analysis

We began by creating custom scientific search strategies to run structured, iterative literature reviews focused on uncovering publications related to novel and adjunct indications. Our team applied topic analysis to identify emerging clusters of research and linked these to unmet needs and plausible mechanisms of action.

To evaluate commercial potential, we overlaid the scientific data with epidemiological prevalence and burden-of-illness insights. The result was a ranked shortlist of viable new indications, each backed by both mechanistic rationale and market potential.

We then built an opinion leader map focused on those driving the relevant scientific dialogue. Using both publication metrics and digital presence, we prioritised engagement targets based on real influence.

The solution

The client received a clear, concise scientific landscape report tailored to their business questions. It included:

  • A thematic overview of novel indications linked to their product’s mechanism
  • Competitive analysis of other products operating in adjacent spaces
  • Prevalence-based sizing of each opportunity
  • A shortlist of high-impact experts to support future engagement and communications

The value to the client

The client gained a deeper understanding of the scientific and commercial whitespace around their product. Instead of guessing at the next move, they had a credible, data-backed shortlist of expansion options and a plan for validating them through future research and expert engagement.

Ongoing support

We continued to support the client by building a live scientific monitoring board. It tracks publications and KOL activity in the shortlisted indication areas, helping their team stay ahead of new developments and refine their expansion plan over time.

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director