VISFO
Success story

Elevating a competitive strategy in a new therapy area

How we used digital analysis and topic modeling to help a newly expanded team catch up and compete
Credit card mockupColorful gradient

At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“Topic modeling lets us see not just what people are saying, but what they mean and why. That nuance is crucial in new or fast-moving therapy areas. The data helped our client communicate with relevance, not just volume.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“Topic modeling lets us see not just what people are saying, but what they mean and why. That nuance is crucial in new or fast-moving therapy areas. The data helped our client communicate with relevance, not just volume.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Elevating a competitive strategy in a new therapy area

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

Our client had recently acquired a new therapy area, one they had little experience in. Their main competitor had already established a strong digital presence, creating an urgent need to understand the digital ecosystem, identify how the competition was engaging audiences, and develop a more modern and competitive communication strategy.

The analysis

We began by assessing the online landscape through unbiased topic modeling and digital listening. This allowed us to identify dominant themes, audience behaviours, and where conversations were taking place. We then layered in competitive intelligence to evaluate how their rival had built a digital-first strategy, including how it worked, what it cost, and what outcomes it was driving.

Our team brought together data science, communications expertise, and digital fluency to create a complete picture of the market. This included identifying stakeholder communities and matching them with the content formats and topics that resonated most.

The solution

We delivered a full strategy recommendation pack, hosted in our digital delivery platform for easy exploration and sharing. The pack included:

  • A mapped view of the digital landscape and competitor activity
  • Recommended content themes grounded in data
  • Strategic delivery formats and channels
  • Stakeholder targets tailored by role and interest

This allowed our client to make confident choices on where to play and how to win in a space they were new to.

The value to the client

By combining data science with clear storytelling, we helped our client develop a compelling, confident communication strategy tailored to their new market. They moved from a reactive position to a leading presence, ready to compete digitally on equal footing.

Ongoing support

We continue to support the client by tracking shifts in the online conversation, updating topic models, and integrating new platform behaviours. Our delivery platform now acts as their living source of truth for the therapy area, providing a space to test content ideas and stay one step ahead of emerging narratives.

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
Dashboard mockupiPhone mockup
Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director