VISFO
Success story

Assessing product risk through real-world digital evidence

Using unbiased data to inform commercial decisions and protect brand reputation in a new international market.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“When you’re entering a new market, assumptions are dangerous. What made this project so powerful was using unfiltered consumer voice to uncover product risks that formal channels missed. It showed that real-world reviews, when properly analyzed, can be a true source of safety insight.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“When you’re entering a new market, assumptions are dangerous. What made this project so powerful was using unfiltered consumer voice to uncover product risks that formal channels missed. It showed that real-world reviews, when properly analyzed, can be a true source of safety insight.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Assessing product risk through real-world digital evidence

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

Our client, a global consumer health company, was exploring a white-label opportunity in a new market. While the prospective partner’s product appeared to be widely used, the client needed to apply their high pharmacovigilance standards before making any decisions. The central concern was quality. They needed an independent, data-backed view of adverse event trends and product sentiment, without relying on reports from the manufacturer.

The analysis

We conducted a large-scale digital evidence review using advanced data science methods. Our team scraped thousands of online reviews from foreign e-commerce platforms for the product in question and several direct competitors. We used natural language processing to extract and cluster recurring issues, ranging from packaging faults to suspected side effects.

We then applied statistical analysis to benchmark sentiment, complaint frequency, and severity against other brands, creating a clear, comparative view of risk. By blending quantitative signals with qualitative context, we helped the client understand not only what was being said, but the implications for safety, trust, and brand alignment.

The solution

The client received an unbiased, data-driven risk profile for the product and manufacturer. This included:

  • A ranked comparison of adverse sentiment trends across the competitive set
  • Identification of previously unreported product concerns
  • Recommendations on whether the product met the brand’s quality standards
  • Strategic insight into how this decision would affect long-term brand trust in the new market

The value to the client

The insights allowed the client to make an informed, defensible decision, protecting their brand reputation while opening the door to expansion. What could have been a risky move became a transparent, evidence-based assessment with clear commercial logic.

Ongoing support

We are continuing to support the client with market monitoring tools that track product sentiment and issue emergence in real time, giving them early warnings for future business decisions.

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director