Solving your hardest problems. Fast.

We work with pharma, biotech, and consumer health teams to solve complex data challenges with clarity and speed.

Then build the tools to make those solutions last.

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Solution builer

The consulting team

Bringing deep industry expertise to every challenge we solve

Our team has shaped the success of blockbuster drug launches, market access strategies, and evidence-driven decisioning.

Meet the team

Dr Max Noble

CEO

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Dr Louise Street-Docherty

VP Strategic Intelligence

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Dr Frances Pearson

Senior Director Strategic Intelligence

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Dr Simon Leigh

Director of Research & Insights

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Dr Rachael Hagan

Director of Product

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James Iremonger

Head of Data Science

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Dr Adam Poulston

Director of Engineering

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Paul Granby

Head of Informatics

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Charlie Brook

Chief Experience Officer

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Why our approach works

Compared to regular consultancies or software houses

We advise and solve

Unlike traditional consultancies that hand over PowerPoints, we dive into your data and deliver working data science solutions in weeks, not months.

We build the right software

Typical software consultancies can code anything... but they often miss the point. Our tools are born from real-world project delivery, shaped by scientific rigour and domain expertise.

We future-proof the solution

We start by fixing the urgent data challenges holding you back. Then we turn that short-term solution into a scalable product that unlocks long-term value.

Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"

Medical Affairs Director

"I haven't seen anything like it with any other consulting group, ever."

VP Market Access & Reimbursement

"Thank you VISFO, this is incredible value for money"

Global Market Access Director

"The stakeholder mapping means I know how to resource my MSLs"

US Medical New Product Planning

"You have demonstrated all that I thought wasn’t possible"

Senior Director

This is allowing me to answer questions I didn’t even know I had!”

Medical Affairs Director

"Thank you VISFO, this is incredible value for money."

Global Market Access Director

"The stakeholder mapping means I know how to resource my MSLs."

US Medical New Product Planning

"You have demonstrated all that I thought wasn’t possible."

Senior Director

The how

How we work

Our process is built to uncover what matters, act on it quickly, and leave you with lasting tools that keep delivering.

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Step 1: Understand the challenge

Every project starts with a sharp focus on your real-world problem. Whether it’s buried insight, fragmented data, or an unclear path to market, we dig deep, align with your goals, and define what success looks like.

"Discovery is where the real work starts. We don’t rush to prescribe. We ask the hard questions, look under the surface, and align around outcomes that matter. It’s how we make sure we’re solving the right problem, not just building the right solution"

Dr Louise Street-Docherty | VP Strategic Intelligence

Step 2: Rapid delivery of a data science solution in weeks

Using our proprietary delivery system, we build rapid, high-impact solutions that combine:

- Your internal data (clinical, market, operational, etc.)
- Our extensive external data landscape
- Domain expertise across market access, R&D, medical affairs, and more

All processed using advanced methods in NLP, machine learning, and statistical modeling. Structured, visualized, and ready to use.

“The power comes from putting the right minds in the room: people who understand the science, the systems, and the strategy. We pair that with the best of modern data science to cut through the noise. You don’t need six months to get to insight. You need the right questions, clean structure, and a team that knows where to look.”

James Iremonger |
Director of Data Science

Step 3: Test what works, then scale

We don’t just deliver insight, we prototype live tools while the project is running. Our user-tested prototypes help you:

- Validate utility with internal teams
- Spot early friction or inefficiencies
- Create stakeholder alignment from day one

“You learn more in one day of real use than in a month of planning. By building and testing prototypes while the work is still live we prove what works, not just what is possible. It’s the difference between delivering a tool and delivering a solution.”

Dr Rachael Hagan | Director of Product

Step 4: Build full custom software to embed the value

If the prototype works, we scale. We develop and deploy enterprise-ready software tailored to your business. Eliminating repeat work, boosting confidence, and embedding long-term strategic advantage.

“Software only delivers lasting value when it aligns with both the way people work and the systems they rely on. We design with scale in mind from the start, partnering closely to ensure everything fits securely and seamlessly.”

Dr Adam Poulston | Director of Engineering

Step 5: Give ongoing support

Our involvement doesn’t end at delivery. We stay with you to improve the software, keep it secure, and help it scale across your organisation. This means your teams continue to get value long after the initial project is complete.

“The true measure of success isn’t what gets delivered on day one, it’s how that solution continues to adapt and drive impact across the organisation. We don’t ship and walk away. We stay close, evolving the software in step with your teams so it keeps solving real problems, not just the ones you started with.”

Dr Max Noble | CEO

We have worked & parnter with...

What makes our approach
faster, smarter, and more scalable?

Once we align on your challenge, our delivery engine kicks in.

Proprietary delivery platform

An interactive workspace that structures every project from scoping to solution, with built-in communication tools that keep feedback flowing in context.

Unmatched data coverage

We bring one of the most comprehensive data ecosystems in healthcare across the clinical, scientific, competitive and digital landscapes.

Smarter structuring and automation

We use custom ontologies, NLP, and interactive dashboards to transform complex data into structured, actionable insight. Built for experts, by experts.

Explore tech and data

Solution builder

Explore tech and data

Solution builder

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.

Solution builder

Success stories

Solutions shaped by real challenges

These are just some of the puzzles we’ve cracked. Got one we haven’t seen yet?

Early-stage strategy & opportunity mapping

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