VISFO
Success story

Turning MSL feedback into strategic advantage

Helping a US pharma affiliate structure and act on Medical Science Liaison insights during a critical six-month launch window.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“We always set out to build software, but only when the problem and solution are clear enough to deserve it. In this case, the consulting work gave us the clarity and traction we needed. Every feature came directly from what users struggled with most. That’s how you build tools that make a real difference.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“We always set out to build software, but only when the problem and solution are clear enough to deserve it. In this case, the consulting work gave us the clarity and traction we needed. Every feature came directly from what users struggled with most. That’s how you build tools that make a real difference.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Turning MSL feedback into strategic advantage

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

The US affiliate of a global pharmaceutical company was preparing for a major drug launch. During the crucial first six months, their Medical Science Liaisons were gathering valuable insights from healthcare professionals. However, the volume and unstructured nature of these insights made it difficult to spot trends, escalate issues, or update strategies quickly. The team needed a faster, more intelligent way to turn raw feedback into action. Without it, they risked missing key opportunities during the most important phase of launch.

The analysis

We began with a data science–led consulting engagement to structure and analyse the raw insight data. Our team used natural language processing and clustering techniques to identify recurring themes, segment feedback by priority and topic, and flag insights requiring escalation. This allowed the client to get a clear picture of what HCPs were saying and how their medical education strategy needed to evolve.

We focused on three key goals:

  • Escalating actionable findings to the right internal teams early
  • Making reporting simple and repeatable
  • Enabling ongoing optimisation of field tactics to support listening goals

The solution

Following the success of the initial consulting phase, we co-developed an enterprise software platform that operationalised the entire workflow. The platform connected field teams and headquarters, making it easy for insights to flow to the people who needed them most.

It included:

  • A streamlined interface for capturing and categorising insights
  • Embedded data science to automate structuring and thematic analysis
  • Automated reporting to support MSLs and Field Directors
  • Real-time notifications for urgent insights
  • Tools for ongoing refinement of field activity in line with strategic goals

The value to the client

The client was able to take full advantage of their education launch window. They adapted field tactics and messaging in near real time, driving more effective engagement with HCPs and a stronger early footprint for the new asset. What had once been an overwhelming backlog of unstructured insights became a source of daily strategic value.

Ongoing support

The software platform is now embedded across the affiliate’s medical team, supporting continuous insight capture, escalation, and strategic alignment. We continue to evolve the system based on real-world usage and expanding needs across therapeutic areas.

Build your solution

Take a guided walkthrough of how we solve complex challenges, step by step. Just tell us what you’re facing, and we’ll show you how data science, expert insight, and software come together to deliver lasting results.
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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director