VISFO

Knowledge base

Market value and price benchmarking

Minimize risk and promote informed decision-making by defining the potential market value of your product and price benchmarks early in the clinical development process.

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Use cases

Definition and criteria

A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:

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Power your decision-making

with bespoke and intuitive intelligence boards

Visualize

VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.

Identify

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Analyze

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HelixAI

Market value and price benchmarking

Use cases

How can this help your team...

Medical Affairs

Prepare compelling responses to stakeholder questions about your new drug’s positioning, cost and comparative benefits

Strengthen your relationships with Key Opinion Leaders (KOLs) by providing them with valuable market insights and comparative data

Inform medical strategy, including publication planning and market surveillance, to ensure product price and positioning will align with market realities and stakeholder expectations

Market Access

Optimize clinical trial design and budget allocation

Identify key competitors, their pricing strategies and market performance, to forecast competitor activity and develop strategies to differentiate your product

Inform decisions about which pipeline products to prioritize or discontinue, ensuring resources are allocated to the products with most promising potential

Clinical Development

Set competitive and realistic price expectations for your product, balancing affordability with profitability

Develop a compelling product value proposition that resonates with payers, physicians and patients to demonstrate market potential and strategic positioning of your new product

Design patient access and affordability programs

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