VISFO
Knowledge base
Digital signals
Track the online conversation shaping your brand, competitors, and therapy area.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
Criteria 2
Criteria 3
Criteria 4
Criteria 5
Criteria 6
Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
- Volume and sentiment trends across social, media, and professional platforms
- Mentions of your brand, competitors, and product class by HCPs, patients, and the public
- Topics gaining traction in your disease area—from treatment breakthroughs to side effect concerns
- Real-time conversation spikes triggered by data readouts, approvals, or media coverage
Analyze
- Benchmark your brand’s share of voice against the competition
- Assess media impact across different stakeholder groups
- Detect emerging narratives that could inform messaging, access strategy, or scientific comms
- Monitor and react to potential risks, misconceptions, or advocacy moments
Stay in sync with how the world is talking about your therapy area before it shows up in your access conversations or medical strategy reviews.
Use cases
How can this help your team...
Medical Affairs
Stay informed on how your scientific story is being interpreted and discussed
Tailor communications to reflect current narratives, emerging concerns, or hot topics
Track media uptake of congress activity, data readouts, and publications
Market Access
Anticipate how media or patient narratives may impact payer conversations
Monitor the online reception to HTA decisions, pricing announcements, or reimbursement shifts
Align internal messaging to public sentiment for greater strategic cohesion
Clinical Development
Track sentiment around competing trials, treatment pathways, or unmet needs
Benchmark public interest around different mechanisms of action or trial designs
Use narrative signals to support protocol design and recruitment planning
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
