VISFO
Success story

Enhancing strategic decision-making: An acquisition case study

A focused diligence project to evaluate market opportunity, resource implications, and long-term viability of a potential asset.
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At a glance

Pharmaceutical

Market Access

Value communication

Initial delivery in 4 weeks

Delivered through HelixAI

Ongoing engagement

"With VISFO’s precision intelligence and collaborative approach, our team ensures you have the right insights, at the right time, to make the best possible strategic decisions."

Dr. Rachael Hagan
Director of Product

“When you’re weighing an acquisition, the real question is not just whether the asset has potential, but whether your organisation is equipped to realise it. This work gave the client a sharper view of both. It aligned their vision with operational reality and helped them move from speculation to strategy.”

Dr. Louise Street-Docherty
VP Strategic Intelligence

“When you’re weighing an acquisition, the real question is not just whether the asset has potential, but whether your organisation is equipped to realise it. This work gave the client a sharper view of both. It aligned their vision with operational reality and helped them move from speculation to strategy.”

Dr. Max Nobile
CEO

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr Adam Poulston
Director of Engineering

“With deep research roots and peer-reviewed expertise in digital insight, we help teams cut through noise to uncover what truly shapes outcomes, ensuring every decision is informed by what matters most.”

Dr. Simon Leigh
Director of Research & Insights
Enhancing strategic decision-making: An acquisition case study

Built on data, shaped by expertise

Combining sharp data science, deep industry knowledge, and the tools to move fast and make it stick

The challenge

Our client was weighing a high-stakes acquisition but lacked the clarity needed to move forward with confidence. The product showed strong potential, but critical questions remained unanswered. How was the disease area evolving? What was the market landscape really like? What kind of internal investment would be required to succeed? We were brought in not just to provide information, but to solve the core problem: giving the client a fast, comprehensive, and actionable view of whether this was an opportunity worth pursuing.

The analysis

We began by integrating multiple sources of evidence to evaluate the commercial landscape and highlight key drivers of success. This included structured literature reviews, social media listening, expert mapping, and competitor intelligence.

We analysed stakeholder engagement across channels, tracked the volume and tone of online discussion, and benchmarked the visibility and perceived value of competitor products. Our team also delivered a view of how the conversation was shifting over time, where gaps and unmet needs remained, and how future influencers might shape the market.

Alongside this, we evaluated the resource implications of acquiring and launching the asset—looking at expected demands across medical, commercial, and communications teams.

The solution

We delivered a tailored market access and business intelligence report, supported by a live intelligence board. This included:

  • A sentiment analysis across stakeholder groups to understand how current products were perceived
  • A strategic review of key discussion topics and evolving narratives within the disease area
  • A forward-looking assessment of opinion leader influence, segmented by geography and digital activity
  • A live dashboard for ongoing exploration of competitive, scientific, and digital data
  • A high-level analysis of anticipated resource needs and organisational readiness

The value to the client

The client left with a strong evidence base for their acquisition decision. They understood both the potential of the asset and what it would take to maximise its value within their portfolio. The analysis supported internal alignment across functions and gave the leadership team confidence to proceed with a clear commercial plan.

Ongoing support

We continue to support the client with live monitoring and updates through the intelligence board, helping them navigate early-stage integration and lay the groundwork for launch activities.

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Testimonals

What our clients say about us

"This is allowing me to answer questions I didn’t even know I had"
Medical Affairs Director
"I haven't seen anything like it with any other consulting group, ever."
VP Market Access & Reimbursement
"Thank you VISFO, this is incredible value for money"
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs"
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible"
Senior Director
This is allowing me to answer questions I didn’t even know I had!”
Medical Affairs Director
"Thank you VISFO, this is incredible value for money."
Global Market Access Director
"The stakeholder mapping means I know how to resource my MSLs."
US Medical New Product Planning
"You have demonstrated all that I thought wasn’t possible."
Senior Director