What is bibliometrics?
Bibliometrics is the use of statistical methods to analyze academic publishing patterns. Common metrics include publication count, authorship position, citation volume, journal impact factor, and co-authorship networks. Bibliometric data is sourced from databases such as PubMed, Scopus, and Web of Science.
Why is bibliometrics important in pharmaceutical intelligence?
Bibliometrics provides an evidence-based view of scientific activity, allowing teams to identify influential researchers, track emerging topics, and assess institutional output. It supports stakeholder mapping, KOL and Rising Star analysis, and scientific landscaping.
