What is artificial intelligence?
Artificial intelligence (AI) refers to the use of algorithms and computational models that enable machines to perform cognitive functions typically associated with human intelligence. These functions include pattern recognition, natural language processing, predictive analytics, and autonomous decision-making. In healthcare and life sciences, AI is often used to analyse large and complex datasets, such as genomic data, electronic health records, or scientific literature, to generate insights and support evidence-based decision-making.
Why is artificial intelligence important in the pharmaceutical and healthcare industries?
AI plays a growing role in accelerating drug discovery, optimizing clinical trial design, supporting real-time diagnostics, and enabling precision medicine. By automating time-intensive tasks and uncovering patterns not readily apparent to humans, AI helps reduce development timelines, improve targeting, and enhance patient outcomes. In commercial and medical affairs, AI also powers tools that support competitive intelligence, stakeholder mapping, and content generation, improving operational efficiency and strategic planning.