Discovering novel and adjunct indications to support market expansion of an established supplement

Finding new indications through a comprehensive scientific appraisal.

The brief

Our client was interested in novel indications for their established, over-the-counter fiber supplement and required a comprehensive understanding of both the scientific and digital landscape to inform potential market expansion and a targeted opinion leader engagement plan.  

The challenge

Our client didn’t have the information needed to expand into new markets readily available to them. They required a systematic scientific appraisal of potential novel indications as well as an in-depth analysis of the therapeutic narrative surrounding the supplement.

The solution

We delivered a comprehensive scientific landscape report that included information on unmet needs, potential novel indications and market size, a competitor analysis and influential opinion leaders.

  • By creating bespoke search strings, we were able to conduct a targeted and iterative literature review that allowed us to discover publications relating to potential novel indications and the competitor landscape.
  • We categorized our research findings into key themes, providing our client with a convenient summary of the scientific landscape.
  • We further enhanced this analysis by combining it with prevalence data from epidemiology studies to gain an understanding of market potential.
  • By utilizing impact factor calculations, we were able to offer our client recommendations on the most active opinion leaders to engage with.

The value to the client

Through an agile and robust analysis of the scientific landscape, we provided our client with strategic recommendations enabling them to develop effective strategies to support both the present and future expansion of their product.  

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