VISFO

Knowledge base

Market Access Key Opinion Leaders (MAKOLs)

Refine your stakeholder engagement strategy and leverage Market Access Key Opinion Leader (MAKOL) expertise, influence and networks to drive evidence-based access and reimbursement strategies.

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Use cases

Definition and criteria

A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:

Criteria 1

Demonstrates a strong publication record in peer-reviewed journals, publishing on themes such as: unmet needs; disease and economic burden; cost-effectiveness and budget impact of current and emerging therapies; healthcare resource utilization; reimbursement and access challenges

Criteria 2

Consistently authors systematic reviews, guidelines, or meta-analyses

Criteria 3

A well-respected researcher, clinician, economist or health policy expert

Criteria 4

Involved in country-specific or regional policy development and health economics initiatives

Criteria 5

Criteria 6

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HelixAI

Market Access Key Opinion Leaders (MAKOLs)

Use cases

How can this help your team...

Medical Affairs

Encourage collaboration between Medical Affairs teams and MAKOLs to facilitate understanding and communication of your therapy’s value to healthcare providers and other stakeholders

Partner with MAKOLs to co-author peer-reviewed publications and participate in advisory boards to highlight emerging trends and therapies

Guide post-approval studies

Market Access

Empower market access teams to create compelling value propositions that align with payer priorities

Develop evidence-based market access and reimbursement strategies

Build awareness of, and support for, your product among key stakeholders

Clinical Development

Identify and target patient subgroups with the highest unmet need

Guide drug development strategies and clinical trial design to incorporate endpoints relevant to market access, such as quality of life, healthcare resource utilization and cost-effectiveness

Define value drivers for your therapeutic area early, to anticipate payer requirements for clinical evidence

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