VISFO
Knowledge base
Patient voice
Uncover unmet needs, symptom narratives, and treatment perceptions directly from real-world conversations.
Definition and criteria
A well-recognized, highly respected and trusted expert with significant influence in their field. KOLs are often thought leaders and educators, whose perceptions are likely to impact the opinions and decisions of others in their professional network. To be considered a KOL, an individual may fulfill some or even all of the following criteria:
Criteria 1
Criteria 2
Criteria 3
Criteria 4
Criteria 5
Criteria 6
Power your decision-making
with bespoke and intuitive intelligence boards
Visualize
VISFO combines cutting-edge technology and deep subject matter expertise to de-silo data and enable confident decision-making. With all outputs housed in our fully interactive, AI-enhanced knowledge base. Teams can drill down from high-level strategy to granular evidence, surfacing the right information in seconds.
Identify
- Firsthand symptom experiences and treatment perceptions across forums, social media, and advocacy platforms
- Shifts in patient language, sentiment, and concern over time
- Key moments of confusion, delay, or dissatisfaction across the treatment journey
- Misalignments between scientific messaging and patient understanding
Analyze
- Uncover emerging or unmet needs not visible in structured data
- Explore how patient perspectives evolve pre- and post-launch
- Map emotional tone to treatment milestones or product mentions
- Inform communication strategies with authentic language and lived experience
Maintain a current, evidence-backed view of the patient experience. Refreshed regularly or tailored to key launch milestones.
Use cases
How can this help your team...
Medical Affairs
Shape more empathetic and relevant scientific communications
Understand gaps in patient understanding to improve MSL dialogue and education
Build bridges between real-world language and clinical terminology
Market Access
Highlight quality-of-life impacts to support value demonstration
Capture real-world expressions of unmet need to strengthen access narratives
Track post-launch perception shifts that impact payer and HCP sentiment
Clinical Development
Identify symptoms that matter most to patients when designing endpoints
Inform recruitment strategies by addressing real-world barriers
Align trial language and materials with the patient voice
See it in action with an interactive demo
See how VISFO’s precision intelligence and collaborative approach ensures you have the right insights, at the right time, to make the best possible strategic decisions.
