What is unbranded engagement?
Unbranded engagement focuses on providing unbiased, educational content about a therapeutic area, emerging science, or healthcare challenges. It is typically used pre-launch or early in the product lifecycle to raise awareness, build trust, and prepare stakeholders for future innovation.
Why is unbranded engagement important in medical affairs and commercial planning?
It helps establish thought leadership and foster early dialogue with stakeholders. Unbranded efforts can shape perception, support disease education, and lay the groundwork for future product positioning. They must remain compliant with non-promotional guidelines.