What is time to peak uptake?
Time to peak uptake measures how quickly a product reaches its highest level of prescribing or use after launch. It reflects the speed of adoption by clinicians, patients, or health systems and is influenced by factors such as awareness, access, reimbursement, and clinical guidelines.
Why is time to peak uptake important in launch strategy?
A faster time to peak uptake can improve return on investment, reduce competitive threats, and demonstrate value early. Understanding the drivers of uptake helps shape launch planning, stakeholder engagement, and ongoing evidence generation.