What are territorial lines?
Territorial lines are defined boundaries used by pharmaceutical companies to assign responsibility for stakeholder engagement across regions or countries. These may be based on geography, therapeutic area, market potential, or institutional clusters. They guide how Field Medical, Commercial, or Clinical teams structure their activities.
Why are territorial lines important in engagement planning?
Clear territorial lines support efficient resource allocation, reduce overlap, and allow for tailored engagement strategies. Understanding these boundaries helps ensure that Rising Star or KOL outreach is coordinated, contextually appropriate, and aligned with local market dynamics.