What is stakeholder sentiment?
Stakeholder sentiment is the perceived emotional response or opinion of key audiences based on their communications and behaviors. It may be positive, neutral, or negative and is commonly measured through digital listening, surveys, advisory board feedback, or social media analysis.
Why is stakeholder sentiment important in pharmaceutical planning?
Monitoring sentiment helps identify reputational risks, emerging concerns, or positive momentum. It supports more effective communication, engagement timing, and message development. For Market Access and Medical Affairs, understanding sentiment is crucial for building trust and driving behavior change.
