What is stakeholder segmentation?
Stakeholder segmentation involves grouping healthcare professionals, payers, patient advocates, or policy makers according to characteristics such as specialty, influence, digital activity, or prescribing behavior. Segmentation can be used to prioritize outreach, personalize messaging, and improve engagement outcomes.
Why is stakeholder segmentation important in pharmaceutical strategy?
Tailored engagement leads to more relevant interactions and better alignment with stakeholder needs. It allows teams to deploy resources more efficiently and measure impact more effectively. Strategic segmentation enhances the effectiveness of scientific communication and access initiatives.
