What is quantitative research?
Quantitative research uses structured tools such as surveys, database analyses, and clinical trials to collect numerical data that can be statistically analyzed. It supports objective measurement of variables like treatment response, resource utilization, and health outcomes.
Why is quantitative research important in pharmaceutical strategy?
It provides the robust, generalizable evidence needed for regulatory submissions, HTA reviews, and publication. Quantitative insights form the foundation of cost-effectiveness models, real-world evidence strategies, and product value demonstrations. When integrated with qualitative research, it offers a complete picture for decision-making.
