What is a publishing plan?
A publishing plan outlines the timelines, target journals, congresses, and types of content that will be used to communicate a product’s scientific story. It includes clinical trial manuscripts, review articles, real-world evidence, health economics data, and insights from advisory boards. The plan aligns with product milestones and stakeholder needs.
Why is a publishing plan important in medical and scientific strategy?
A well-executed publishing plan enhances transparency, builds credibility, and supports stakeholder engagement. It ensures that data are shared in a timely, coordinated, and compliant manner. It also helps establish leadership in the therapeutic space and supports consistent messaging across global and regional teams.