What is a publication strategy?
A publication strategy is a coordinated plan for sharing clinical trial results, real-world evidence, health economics data, and other scientific insights with the medical and scientific community. It outlines which data will be published, in which journals or congresses, and when. The strategy is typically aligned with a product’s lifecycle, regulatory milestones, stakeholder information needs, and scientific communication goals. It ensures consistency, compliance, and scientific rigor across all publications.
Why is a publication strategy important in pharmaceutical development?
An effective publication strategy enhances transparency, builds scientific credibility, and supports evidence-based decision-making among healthcare professionals, payers, and policymakers. It ensures key findings are communicated clearly and strategically, contributing to stakeholder trust and product differentiation. A well-executed publication strategy also supports regulatory and market access efforts, informs clinical practice, and lays the foundation for ongoing scientific exchange throughout the product lifecycle.
