What are mentions?
Mentions are individual references to a specific keyword or entity—such as a drug name, therapeutic area, company, or key stakeholder—within digital content. These can appear across a wide range of platforms, including social media, news sites, blogs, webinars, conference transcripts, and online forums. Mentions may be direct (e.g., by name or tag) or indirect (e.g., through related terminology), and are commonly tracked through digital listening tools.
Why are mentions important in digital landscaping and listening?
Tracking mentions allows pharmaceutical teams to monitor the visibility, reach, and sentiment associated with their products, competitors, or key topics in real time. It helps identify emerging conversations, assess engagement levels, and understand how stakeholders are responding to new data or developments. In digital landscaping, mention volume and trends can reveal influential voices, strategic opportunities, or early signals of market shifts, supporting more informed and timely decision-making across medical and commercial functions.
