What is digital listening?
Digital listening refers to the active, ongoing monitoring of stakeholder activity across digital platforms such as social media, online forums, webinars, and virtual conferences. It involves tracking what is being said, who is saying it, and how it is being received, with the aim of capturing real-time insights into stakeholder sentiment, unmet needs, and engagement with scientific content.
Why is digital listening important in pharmaceutical strategy?
Digital listening enables pharmaceutical companies to stay attuned to how data, products, and disease areas are being discussed in the public domain. It supports early identification of emerging topics, digital opinion leaders, and shifting perceptions that may influence clinical practice, policy, or patient decision-making. These insights inform scientific communication, stakeholder engagement strategies, and reputation management, helping teams remain proactive and responsive in a dynamic digital environment.
