What is conference planning?
Conference planning refers to the structured process by which pharmaceutical companies prepare for and execute their involvement in key scientific and medical meetings. This includes aligning internal teams, setting strategic objectives, identifying target stakeholders, scheduling meetings, and coordinating the dissemination of scientific materials. Medical Science Liaisons (MSLs), medical affairs, commercial, and communications teams are typically involved in shaping and delivering the conference strategy.
Why is conference planning important?
Effective conference planning ensures that companies capitalize on high-value opportunities to engage with key opinion leaders, present new data, and monitor competitor activity. It enables timely and coordinated interactions across functions, including pre-scheduled meetings, booth engagement, and attendance at high-priority sessions. Post-conference follow-up is a critical component, allowing insights to be captured, shared, and acted upon to inform future scientific strategy, field engagement plans, and evidence generation efforts.
