What is clinical differentiation?
Clinical differentiation refers to the aspects of a treatment that distinguish it from other available options, such as improved efficacy, fewer side effects, more convenient dosing, or better adherence. It is typically established through head-to-head trials, network meta-analyses, or real-world data.
Why is clinical differentiation important in a competitive landscape?
Clear differentiation supports stronger positioning in clinical guidelines, improves adoption, and enhances the ability to justify pricing and access. It also plays a critical role in stakeholder engagement, as payers and providers seek treatments that offer meaningful advantages over current standards of care.
