What is channel strategy?
Channel strategy is the planning and execution of stakeholder engagement across multiple platforms and pathways, including field teams, digital media, congresses, publications, and payer forums. It defines how messages are tailored and delivered to meet the specific expectations of different audiences.
Why is channel strategy important in pharmaceutical engagement?
A coordinated channel strategy ensures that scientific and value messages reach the right stakeholders at the right time, through the most effective medium. It supports cross-functional alignment, message consistency, and improved stakeholder experience. In increasingly complex engagement environments, channel strategy is critical for maximizing impact and ROI.
