What is attribution?
In a pharmaceutical context, attribution is the practice of clearly identifying the source of an insight, piece of evidence, or influence on decision-making. This may apply to literature citations, stakeholder inputs, or engagement impact. It ensures traceability and transparency in data use and strategic recommendations.
Why is attribution important in pharmaceutical strategy and medical engagement?
Proper attribution helps reduce bias, validate insights, and improve the quality of scientific exchange. It also supports audit readiness, strengthens evidence credibility, and builds trust with regulators, payers, and other stakeholders. In medical affairs and strategic consulting, attribution is essential for defensible recommendations and internal alignment.
