Scientific landscaping to discover novel indications for potential market expansion.

Discovering novel indications to inform the potential market expansion and claims of an OTC supplement.

The brief

Our client was interested in novel indications for their newly acquired over the counter, anti-infective supplement and required a comprehensive understanding of the scientific landscape to inform the potential market expansion and claims of the product.

The challenge

Our client’s focus on the market expansion of the product, required a pragmatic and scientific appraisal of both existing and potential novel indications as well as an in-depth analysis of the therapeutic narrative surrounding the supplement.  

The solution

  • We provided a multi-faceted solution. To establish current attitudes towards the product, we first conducted a digital and social media analysis, utilizing bespoke search strategy, tagging and filtering the results, to identify trends and establish the most engaged opinion leaders and content. We combined this with a robust literature review to identify peer-reviewed evidence of current and novel applications
  • We enhanced our recommendations by providing a geographical analysis of the scientific opinion leader landscape, recommending the most knowledgeable and influential experts in the field, segmented by topical areas of focus
  • We further provided our client with recommendations on; the best outlets to obtain and share content and which opinion leaders to engage for an optimal digital strategy

The value to the client

A rapid and robust analysis of the scientific landscape, combined with our strategic recommendations to allow our client to build the most effective strategy for the current and future expansion of their product.

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