The brief
To support our client in the development of an impactful conference strategy and the dissemination of scientific information relating to their inflammatory disease treatment, we undertook a digital listening exercise of the biggest conference in their therapy area.
The challenge
Our client recognized that they needed to renew their strategy to meet the rapidly changing needs, habits, and preferences of stakeholders. To cut through the noise and increase their share of voice, our client required a thorough understanding of the conference and digital landscape, including who was leading the digital conversation and the topics they were discussing.
The solution
To enable our client to better position themselves as a leader in their therapy area, we assisted with pre-conference planning, provided real-time support during the event, and followed up with a post-event evaluation. This final analysis included:
- a carefully segmented digital analysis of all mentions
- a comprehensive report detailing key themes and posts as well as the most active stakeholders during the conference. We supplemented this with strategic recommendations highlighting areas of opportunity
- a competitor activity analysis which created benchmarks for our client’s digital strategy
- guidance on how to ensure a broad audience of those likely to prescribe the drug were captured and followed up in the field
- recommended strategies for capturing data on likely future users of the drug so that they can be followed up at later time points
- identification of active opinion leaders not previously known to our client, with recommendations on how to engage them going forward.
The value to the client
A robust, data-driven narrative, including strategic recommendations for engaging content and identifying relevant opinion leaders, allowed our client to build an effective conference strategy.