Thinking, evidence
and proof.
A working library, not a blog. Case studies from real engagements, short-form insights, deeper guides and the latest from VISFO.
- Case studies
- 29
- Insights
- 39
- News
- 6
Everything in one place.
Every case study, insight, guide and news item, newest first.
AI-enabled demand engine
Content, personalisation and analytics wired together to compound demand over time.
8 Feb 2026
Positioning an early-stage asset for real-world success
We helped a pre-clinical oncology company define its market opportunity, shape a compelling value narrative, and equip its team with the evidence and tools needed to engage stakeholders and secure funding.
18 Aug 2025
Enhancing strategic decision-making: an acquisition case study
A focused diligence project to evaluate market opportunity, resource implications, and long-term viability of a potential asset.
5 Aug 2025
Cutting through the noise after FDA approval
Digital analysis revealed the real response to a newly approved drug and identified the voices that mattered most.
4 Aug 2025
Designing a trial with the finish line in mind
Maximising the chances of becoming a new standard of care, before a single patient is enrolled.
14 Jul 2025
Bridging data gaps to make better launch decisions
A pre-launch biotech company needed to understand which indication to prioritise. We helped them see the full picture by filling data gaps and connecting clinical, commercial, and digital perspective
14 Jul 2025
Elevating a competitive strategy in a new therapy area
How we used digital analysis and topic modeling to help a newly expanded team catch up and compete
14 Jul 2025
Strategic clarity for Phase 3 and beyond
Bridging data gaps to shape smarter trials and build confidence in future positioning across clinical and commercial teams.
14 Jul 2025
Exploring new market potential for an established supplement
We helped a consumer health team identify credible new indications and engagement targets for an over-the-counter fiber product.
14 Jul 2025
Strategic impact through smarter conference engagement
A digital-first strategy helped our client stand out at a crowded congress, amplify their voice, and shape future engagements.
14 Jul 2025
Mapping scientific potential to support OTC market expansion
A focused review of the scientific and digital landscape to uncover novel indications and guide engagement strategy.
14 Jul 2025
Assessing product risk through real-world digital evidence
Using unbiased data to inform commercial decisions and protect brand reputation in a new international market.
14 Jul 2025
Shaping medical content strategy with digital intelligence
How we helped a Medical Affairs team decode the HCP conversation and plan content that resonates.
14 Jul 2025
Creating an intelligence hub to guide early scientific decisions
Helping a global consumer health company spot emerging trends and direct research efforts through a unified intelligence platform.
14 Jul 2025
Optimising trial performance through live data and expert insight
How we helped a trial team hit their recruitment targets and redesign their trial operations for long-term success
14 Jul 2025
Turning MSL feedback into strategic advantage
Helping a US pharma affiliate structure and act on Medical Science Liaison insights during a critical six-month launch window.
14 Jul 2025
Using digital intelligence to inform content strategy within Medical Affairs
Case studies
29 Apr 2025
Bridging epidemiological data gaps to inform prospective commercial appeal
Understanding the probable success of various launch indications.
29 Apr 2025
Enhancing strategic decision-making: An acquisition case study
A diligence exercise on the potential resource requirement of a prospective commercial asset.
29 Apr 2025
Scientific landscaping to discover novel indications for potential market expansion
Discovering novel indications to inform the potential market expansion and claims of an over-the-counter (OTC) supplement.
29 Apr 2025
Assessing commercial opportunity through a robust statistical analysis of sexual health product reviews
An unbiased product quality assessment of a potential manufacturer.
29 Apr 2025
Cut through the noise: Analyzing digital landscapes following FDA approval
Key Opinion Leader (KOL) and Digital Opinion Leader (DOL) identification through an in-depth digital analysis.
29 Apr 2025
Maximizing ROI: Strategic recommendations for an impactful conference
Conference listening and insights to increase share of scientific voice.
29 Apr 2025
Discovering novel and adjunct indications to support market expansion of an established supplement
Finding new indications through a comprehensive scientific appraisal.
29 Apr 2025
Showing 24 of 29
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Real engagements, by service.
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