VISFO Resources

Thinking, evidence
and proof.

A working library, not a blog. Case studies from real engagements, short-form insights, deeper guides and the latest from VISFO.

All resources

Everything in one place.

Every case study, insight, guide and news item, newest first.

Case study · Launch

AI-enabled demand engine

Content, personalisation and analytics wired together to compound demand over time.

8 Feb 2026

Case study

Positioning an early-stage asset for real-world success

We helped a pre-clinical oncology company define its market opportunity, shape a compelling value narrative, and equip its team with the evidence and tools needed to engage stakeholders and secure funding.

18 Aug 2025

Case study

Enhancing strategic decision-making: an acquisition case study

A focused diligence project to evaluate market opportunity, resource implications, and long-term viability of a potential asset.

5 Aug 2025

Case study

Cutting through the noise after FDA approval

Digital analysis revealed the real response to a newly approved drug and identified the voices that mattered most.

4 Aug 2025

Case study

Designing a trial with the finish line in mind

Maximising the chances of becoming a new standard of care, before a single patient is enrolled.

14 Jul 2025

Case study

Bridging data gaps to make better launch decisions

A pre-launch biotech company needed to understand which indication to prioritise. We helped them see the full picture by filling data gaps and connecting clinical, commercial, and digital perspective

14 Jul 2025

Case study

Elevating a competitive strategy in a new therapy area

How we used digital analysis and topic modeling to help a newly expanded team catch up and compete

14 Jul 2025

Case study

Strategic clarity for Phase 3 and beyond

Bridging data gaps to shape smarter trials and build confidence in future positioning across clinical and commercial teams.

14 Jul 2025

Case study

Exploring new market potential for an established supplement

We helped a consumer health team identify credible new indications and engagement targets for an over-the-counter fiber product.

14 Jul 2025

Case study

Strategic impact through smarter conference engagement

A digital-first strategy helped our client stand out at a crowded congress, amplify their voice, and shape future engagements.

14 Jul 2025

Case study

Mapping scientific potential to support OTC market expansion

A focused review of the scientific and digital landscape to uncover novel indications and guide engagement strategy.

14 Jul 2025

Case study

Assessing product risk through real-world digital evidence

Using unbiased data to inform commercial decisions and protect brand reputation in a new international market.

14 Jul 2025

Case study

Shaping medical content strategy with digital intelligence

How we helped a Medical Affairs team decode the HCP conversation and plan content that resonates.

14 Jul 2025

Case study

Creating an intelligence hub to guide early scientific decisions

Helping a global consumer health company spot emerging trends and direct research efforts through a unified intelligence platform.

14 Jul 2025

Case study

Optimising trial performance through live data and expert insight

How we helped a trial team hit their recruitment targets and redesign their trial operations for long-term success

14 Jul 2025

Case study

Turning MSL feedback into strategic advantage

Helping a US pharma affiliate structure and act on Medical Science Liaison insights during a critical six-month launch window.

14 Jul 2025

Case study

Using digital intelligence to inform content strategy within Medical Affairs

Case studies

29 Apr 2025

Case study

Bridging epidemiological data gaps to inform prospective commercial appeal

Understanding the probable success of various launch indications.

29 Apr 2025

Case study

Enhancing strategic decision-making: An acquisition case study

A diligence exercise on the potential resource requirement of a prospective commercial asset.

29 Apr 2025

Case study

Scientific landscaping to discover novel indications for potential market expansion

Discovering novel indications to inform the potential market expansion and claims of an over-the-counter (OTC) supplement.

29 Apr 2025

Case study

Assessing commercial opportunity through a robust statistical analysis of sexual health product reviews

An unbiased product quality assessment of a potential manufacturer.

29 Apr 2025

Case study

Cut through the noise: Analyzing digital landscapes following FDA approval

Key Opinion Leader (KOL) and Digital Opinion Leader (DOL) identification through an in-depth digital analysis.

29 Apr 2025

Case study

Maximizing ROI: Strategic recommendations for an impactful conference

Conference listening and insights to increase share of scientific voice.

29 Apr 2025

Case study

Discovering novel and adjunct indications to support market expansion of an established supplement

Finding new indications through a comprehensive scientific appraisal.

29 Apr 2025

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Every resource here started as a real engagement. We only publish what we've actually shipped.
Paul Granby · Head of Evidence and Information Science
Case studies

Real engagements, by service.

Grouped by Launch, Projects and Product. Anonymised where we have to be; specific on a call.

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