Case study

Creating an intelligence hub to guide early scientific decisions

Helping a global consumer health company spot emerging trends and direct research efforts through a unified intelligence platform.

Unifying research data to guide R&D strategy

Published
14 July 2025
Read
2 min
Sector
Evidence development & decision support
Focus
Success stories
Creating an intelligence hub to guide early scientific decisions

The challenge

Global R&D teams were working across disconnected data sources and drowning in information. They needed a faster way to identify emerging trends, uncover white space, and make more confident early-stage decisions. Internal data was scattered, external signals were fragmented, and decision-making lacked the visibility and speed needed to keep up with the pace of innovation.

The analysis

We began with a focused consulting project to understand how R&D teams made decisions, and where their current systems fell short. Our data science team prototyped a custom interface that brought together internal workstreams with external patent, literature, and competitive intelligence. We used clustering, NLP, and expert-led filtering to surface meaningful trends, flagging emerging areas of interest based on volume, velocity, and scientific credibility.

The prototype was piloted with active project teams to ensure it answered real questions and matched existing workflows. We continuously refined the interface, visualisation layers, and alert mechanisms based on feedback from day-to-day users.

The solution

Following the pilot’s success, we developed the prototype into a scalable enterprise software platform. The R&D Intelligence Hub now allows teams to:

  • Explore patent, publication, and competitor data in one place
  • Track emerging trends in science and innovation
  • Identify high-interest topics early enough to influence portfolio decisions
  • Share insights across teams without duplicating effort

The platform is being rolled out to other teams within the organisation, with ongoing development focused on additional therapy areas and use cases.

The value to the client

R&D teams now spend less time searching and more time making strategic decisions. By unifying external and internal intelligence into a single platform, the client can identify early signals of opportunity, reduce duplication, and ensure their research is focused on what matters most.

Ongoing support

We continue to support rollout, training, and development of new features across the global organisation. The system is now central to how early-stage R&D is conducted, helping shape the direction of future products

Great software starts by understanding the real friction in a team’s day-to-day decisions. Because we began by solving the problem through consulting, we knew exactly what the platform needed to do, and more importantly, what it didn’t. The result is a system teams actually wanted to use because it gave them back clarity, speed, and shared confidence.

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