The challenge
Our client had recently acquired a new therapy area, one they had little experience in. Their main competitor had already established a strong digital presence, creating an urgent need to understand the digital ecosystem, identify how the competition was engaging audiences, and develop a more modern and competitive communication strategy.
The analysis
We began by assessing the online landscape through unbiased topic modeling and digital listening. This allowed us to identify dominant themes, audience behaviours, and where conversations were taking place. We then layered in competitive intelligence to evaluate how their rival had built a digital-first strategy, including how it worked, what it cost, and what outcomes it was driving.
Our team brought together data science, communications expertise, and digital fluency to create a complete picture of the market. This included identifying stakeholder communities and matching them with the content formats and topics that resonated most.
The solution
We delivered a full strategy recommendation pack, hosted in our digital delivery platform for easy exploration and sharing. The pack included:
- A mapped view of the digital landscape and competitor activity
- Recommended content themes grounded in data
- Strategic delivery formats and channels
- Stakeholder targets tailored by role and interest
This allowed our client to make confident choices on where to play and how to win in a space they were new to.
The value to the client
By combining data science with clear storytelling, we helped our client develop a compelling, confident communication strategy tailored to their new market. They moved from a reactive position to a leading presence, ready to compete digitally on equal footing.
Ongoing support
We continue to support the client by tracking shifts in the online conversation, updating topic models, and integrating new platform behaviours. Our delivery platform now acts as their living source of truth for the therapy area, providing a space to test content ideas and stay one step ahead of emerging narratives.
