What is HEOR?
Health Economics and Outcomes Research (HEOR) is a scientific discipline that assesses the value of healthcare interventions by analyzing their cost-effectiveness, clinical benefits, and impact on patient quality of life. HEOR integrates economic modeling, real-world evidence, clinical trial data, and patient-reported outcomes to support value-based healthcare decisions. It is often used to generate evidence for pricing, reimbursement, and market access discussions.
Why is HEOR important in pharmaceutical strategy?
HEOR provides the data and insights needed to demonstrate the value of a product to payers, providers, and policymakers. It supports the development of value dossiers, cost-effectiveness analyses, and health technology assessments (HTAs), which are critical for securing reimbursement and market entry. By quantifying clinical and economic outcomes, HEOR helps companies align their strategies with the needs of healthcare systems and optimize resource allocation throughout the product lifecycle.
