The challenge
Our client needed to modernize their approach to scientific congresses. Although they had a regular presence at major events, their efforts lacked strategic direction. They had limited visibility into which messages were resonating, who was shaping the online conversation, and how their presence compared with competitors. With a flagship congress approaching, they wanted to make a measurable impact by understanding what content was landing, where digital influence was strongest, and how to turn engagement into long-term value.
The analysis
We conducted a comprehensive digital listening and landscape analysis focused on the upcoming congress. Our team built a real-time monitoring system to track and categorize activity across social media platforms and scientific networks. This included keyword clustering to identify key discussion themes, influencer mapping to highlight the most active voices, and sentiment analysis to understand how messages were being received. We also benchmarked our client’s digital performance against competitors to assess visibility and engagement.
Posts were segmented by stakeholder group, content type, and therapeutic relevance. This allowed us to pinpoint white space in the conversation, flag underused but high-potential channels, and identify which aspects of the client’s scientific narrative could be elevated for greater impact.
The solution
We developed and executed a three-phase support model tailored to the event lifecycle. In the pre-conference phase, we advised on targeted digital messaging, recommended stakeholder outreach strategies, and supported content planning to ensure clarity and differentiation. During the conference, we delivered daily performance updates with actionable insights to support real-time engagement. Post-event, we created a detailed impact report, highlighting the most resonant content, emerging digital themes, and areas for improvement.
We also built a prioritised list of digital opinion leaders for future engagement and offered strategies to capture data on likely future prescribers and attendees, enabling tailored follow-up in the field.
The value to the client
Our work enabled the client to move from passive attendance to proactive digital engagement. With clear insight into who to engage, what to say, and how to measure success, they increased their scientific share of voice and laid the groundwork for stronger long-term relationships with key stakeholders.
Ongoing support
Following the success of the project, we continue to work with the client to integrate digital listening into their broader scientific communications strategy. The tools and dashboards we built now support ongoing planning for future events, giving teams the confidence to make smarter, more agile decisions about where and how to engage.
