
Dr Max Noble
Chief Executive Officer
Senior Team
Over 30 years’ experience in revolutionizing strategy within the healthcare, pharma and life sciences industries.
About
Over 30 years’ experience in revolutionizing strategy within the healthcare, pharma and life sciences industries. Max founded VISFO in 2017 to bring diverse thinkers together, solve problems and benefit the health and wellbeing of individuals and communities.
Dr Max Noble is a distinguished leader in health technology, renowned for his innovative contributions to healthcare strategy, data science, and digital transformation. As the founder and CEO of VISFO, a UK-based healthtech consultancy, he has been instrumental in delivering evidence-based intelligence and advanced software solutions to global pharmaceutical and medical device companies.
Academic and Professional Background
Dr Noble's academic journey encompasses degrees in Medicinal Chemistry and Chemical Engineering from the University of Manchester, and Health Economics from the University of York. With over 30 years of experience in the healthcare industry, his early career included roles at Glaxo-Wellcome and SmithKline Beecham's Global Pricing and Health Economics group. He has since consulted globally on early access programs, launch excellence, health technology assessment, and software development.
Leadership at VISFO
Under Dr Noble's leadership, VISFO has achieved significant growth, with consultancy services expanding by 200% and software platform sales increasing by 400% between 2020 and 2021. The company employs a multidisciplinary team of over 40 experts in statistics, machine learning, data science, biomedical science, and software engineering. Together, they support all aspects of clinical and real-world evidence development, providing strategic, data-driven insights to clients worldwide.
Academic Engagement and Philanthropy
Dr Noble maintains a strong connection with academia as an Honorary Fellow in the Department of Biology at the University of York. In 2021, he partnered with the university to launch the Enigma Scholarships, supporting 18 undergraduates from disadvantaged backgrounds. He has also funded two MRes students focusing on inflammasomes in lupus research and is backing an industrial PhD examining misinformation within the Psychology department.
Additional Ventures
Beyond VISFO, Dr Noble serves as co-CEO of Molecular Twins, a company specializing in non-invasive molecular data collection and next-generation drug delivery systems. His expertise in machine learning, AI, and health economics continues to drive innovation across the life sciences sector.
Honorary positions
Honorary Fellow, Department of Biology, University of York
Meet the rest of the team

Dr Louise Street-Docherty
VP Strategic Intelligence

Charlie Brook
Chief Innovation Officer

Dr Frances Pearson
Senior Director

Dr Rachael Hagan
Director of Product

Brian McStay
Head of Engineering

James Iremonger
Head of Data Science

Paul Granby
Head of Evidence and Information Science

Dr Simon Leigh
Director of Research

Lily Parsons
UX Research Consultant

Russell Horn
Senior Designer

Megan Stoker
Associate Consultant
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