What is medical insight capture?
Medical insight capture involves gathering qualitative feedback from external experts through meetings, field visits, advisory boards, and scientific engagement. These insights may relate to clinical practice, unmet needs, trial design, or data perception. The process includes documentation, coding, analysis, and sharing within the organization.
Why is medical insight capture important in medical affairs and cross-functional planning?
Insights help shape evidence generation, communication strategy, and stakeholder engagement. They provide early signals about opportunities or risks and support more informed, customer-centric decision-making. A structured approach ensures insights are actionable and accessible across teams.
